Aside from the already-active set, a whole new group of consumers started exercising during the pandemic. They established new workout regimens and adopted other healthy lifestyle habits—and many have remained committed to these new routines.
This is great news for brand owners and product developers in the sports nutrition market, a category that some analysts predicted would sputter in the pandemic era. But indeed the opposite happened. Supplements promoting energy, strength and post-workout recovery have moved on up to reliable top sellers.
Shopper demand for supplements that energize exercise performance and otherwise enhance physical fitness is intensifying, presenting excellent opportunity for brands to to deliver innovative, targeted supplements and functional foods and beverages that meet broadening market demand. Download the latest Product Development Guide to find out how to give your products an active edge!
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