Active energy, healthful supplements surge – product development guideActive energy, healthful supplements surge – product development guide
Active energy nutrition for all lifestyles is surging with healthful exercise habits are taking hold. Learn about the latest dietary ingredient strategies for active wellness.
November 30, 2021
Aside from the already-active set, a whole new group of consumers started exercising during the pandemic. They established new workout regimens and adopted other healthy lifestyle habits—and many have remained committed to these new routines.
This is great news for brand owners and product developers in the sports nutrition market, a category that some analysts predicted would sputter in the pandemic era. But indeed the opposite happened. Supplements promoting energy, strength and post-workout recovery have moved on up to reliable top sellers.
Shopper demand for supplements that energize exercise performance and otherwise enhance physical fitness is intensifying, presenting excellent opportunity for brands to to deliver innovative, targeted supplements and functional foods and beverages that meet broadening market demand. Download the latest Product Development Guide to find out how to give your products an active edge!
You May Also Like
Beyond vaginal microbiota: Emotional well-being, gut health support – white paperNov 22, 2023
Custom 'biotic' solutions for digestive health – infographicDec 07, 2023
EPA and DHA help distance runners avoid muscle damage in sports nutrition studyDec 07, 2023
Generation Alpha emerges as a sophisticated and desirable target marketDec 07, 2023