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SupplySide West Podcast 53: Trends in Healthy Aging SupplementsSupplySide West Podcast 53: Trends in Healthy Aging Supplements

As consumers age, they want many of the same things as younger consumers, such as a healthy weight, personalized nutrition and healthy skin, but they are also more focused on certain categories of health, such as cognition and mobility (joint health). Listen in as Kara Nielsen, sales and engagement manager USA, Innova Market Insights, discusses the product categories and ingredients that consumers are looking for in their healthy aging products.

Sandy Almendarez

September 12, 2017

As consumers age, they want many of the same things as younger consumers, such as a healthy weight, personalized nutrition and healthy skin, but they are also more focused on certain categories of health, such as cognition and mobility (joint health). Listen in as Kara Nielsen, sales and engagement manager USA, Innova Market Insights, discusses the product categories and ingredients that consumers are looking for in their healthy aging products. With Sandy Almendarez, editor in chief, INSIDER, Nielsen covers:

  • How different age groups view healthy aging, and how they view the products that help them age in a healthful manner

  • The role personalized nutrition pays in the current anti-aging product offerings

  • Emerging ingredients that will take the anti-aging market by storm

 

Nielsen will be speaking at SupplySide Central at SupplySide West, covering “Emerging Healthy Aging Trends” on Wednesday, Sept. 27, 1 to 1:30 p.m., and “Active Nutrition: Sports Meets Healthful Lifestyles” on Thursday, Sept. 28, 1 to 1:30 p.m. Visit supplysideshow.com for more information and to get registered.

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

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