As the population ages, consumers, young and old, seek nutritional support to keep joints in peak condition to preserve mobility and maintain an active lifestyle.

Ginger. Schlueter, Assistant Editor

August 23, 2018

2 Min Read
Aging and active populations seek natural solutions for joint health

Joint health supplements are for everyone, no matter the age, and the market for joint health ingredients is steadily growing. “Many people don’t realize maintaining joint health is not just a concern for the aging population, but for everyone,” said Nena Dockery, technical services manager, Stratum Nutrition. The global bone and joint health ingredients market is expected to reach US$3.3 billion by the end of 2023, growing at a compound annual growth rate (CAGR) of 6.4 percent, according to Mordor Intelligence.

For companies looking to get their share in the joint health market, identifying the right ingredient or combination of ingredients offering efficacy based on scientific proof is key, along with meeting consumer demands for joint health products. In general, consumers are seeking more custom formulations for joint health with ingredients shown safe for long-term usage, according to Dockery. Playing into this is a proactive, preventive, custom approach to joint health, “combining ingredients to enhance desired joint health benefits,” said Oliver Wolf, head of B2B marketing, global, GELITA.

Aging and active populations are looking toward natural solutions to support range of motion, fluidity and flexibility of joints, said Samantha Ford, business development director, AIDP.

Appealing specifically to older consumers interested in joint health supplements is a small, once daily dose along with ingredients boasting well-documented, broad-spectrum safety profiles verified by extensive toxicology testing and ingredient efficacy, and backed by robust clinical trials, explained Juliana Erickson, senior marketing manager, Lonza Consumer Health & Nutrition. It’s through robust testing and trials that brands build trust and confidence with the healthy aging populations as well as healthcare practitioners, Erickson continued.

Popular ingredients include all types of collagens, egg shell membrane and methylsulfonylmethane (MSM); however, newer ingredients are being discovered, including deer bone extract.

To continue reading this article about joint health and the wide range of clinically studied ingredients available to formulators, check out INSIDER’s Joint Health Digital Magazine.

About the Author(s)

Ginger. Schlueter

Assistant Editor, Natural Products Insider

Ginger Schlueter joined the Natural Products INSIDER team as an assistant editor in 2017. She began her professional career as an English teacher, but soon transitioned into journalism to follow her true passions—writing, editing and interviewing professionals. Her first journalistic position was in the security industry and now, she is thrilled to embark into the exciting world of health and wellness, which has always been a topic of research and interest in her life. Ginger graduated from Midwestern State University with a Bachelor’s degree in English and from National University with a Master’s degree in English.

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