Jiminy’s new baked kibble dog food, Cricket Crave, is hypoallergenic and sustainable due to the alternative protein source of crickets—a complete protein powder source containing all the essential amino acids (EAAs). Additional ingredients include oats, quinoa, sweet potato, fish oil and more. The company is measuring several sustainability development goals. For example, by switching to cricket protein, Jiminy’s has conserved 60,727,025 liters of water in the past year. It also conducted several studies (J Anim Sci. 2020 Mar 1;98(3):skaa083. DOI: 10.1093/jas/skaa083 and PeerJ. 2019 Sep 10;7:e7661. DOI: 10.7717/peerj.7661. eCollection 2019) and assembled the AAFCO GRAS (generally recognized as safe) dossier for cricket protein.