The 2020 SupplySide NEXTY Awards recognize innovation, inspiration and integrity across a range of finished product categories. The chosen finalists represent brands setting themselves apart as leaders in wellness trends, solving today's health and sustainability problems and striving towards ingredient innovation.

September 18, 2020

10 Slides

Although SupplySide West 2020 didn't take place in it's traditional in-person format, the NEXTY Awards are still on!

What are the NEXTY Awards?

The NEXTY Awards recognize innovation, inspiration and integrity across a range of finished product categories – from condition-specific supplements and nutrient delivery innovation to functional food/beverage and brand storytelling. 

  • Innovation: The product or company shows truly creative thinking and execution (not a "me too" approach); uses a newly discovered or rediscovered ingredient, flavor profile, technique or process; fills a legitimate (though perhaps not yet recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the
    industry.

  • Inspiration: The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.

  • Integrity: The product or company takes a creative, next-gen approach to clean ingredient(s), sustainability, transparency, traceability and safety/security.

2020 NEXTY Awards categories

  • Best Allergen-Free Product 

  • Best Brand Storytelling on New Product

  • Best Clean Label Food/Beverage

  • Best Condition-Specific Supplement

  • Best Digestive Health Product

  • Best Functional Food/Beverage

  • Best Life Stage-Specific Supplement

  • Best Nutrient Delivery Innovation

  • Best Product for Pet/Animal Health

  • Best Sports Nutrition

Check out our gallery of finalists chosen for each category and stay tuned for winners to come! 

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