Trends in RTD beverages

Natural flavors are trending in ready-to-drink (RTD) beverages.

January 31, 2014

1 Min Read
Trends in RTD beverages

Flavor, natural or otherwise, is the most important factor that determines customer liking in the ready-to-drink (RTD) beverage industry. Classic flavors like orange will never go out of style, but exotic flavors are pushing their way into the market.

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