Taking Flavors au Naturel

Consumers are demanding natural flavors and the food industry responds.

January 26, 2015

1 Min Read
Taking Flavors au Naturel

Report Summary

Consumer advocates are sounding the alarm concerning the perceived dangers of artificial flavors. Chemicals are chemicals, whether found in nature or made by man. Regardless, developers and flavor suppliers will be faced with the challenges of reformulation and cost to meet the increasing demand for cleaner, simpler labels.

Editor's Take

Consumers are demanding natural flavors. Natural flavors present new formulation, cost and quality challenges requiring additional diligence during the development to ensure success criteria are achieved.

Takeaways for Your Business

  • Consumers demand natural flavors on the label despite the known safety record of artificial flavors.

  • FDA definitions of flavor and supplier processing have a large impact on the capability to declare a clean label.

The ADM/WILD Flavors & Specialty Ingredients Difference

ADM/WILD Flavors & Specialty Ingredients Sweetness Enhancers are proprietary flavors developed to provide the perception of sweetness obtained from sugar and enhance mouthfeel in reduced added sugar products. Sweetness Enhancers enable manufacturers to meet consumer and industry demands for lower sugar and lower calorie products. These ingredients may also reduce costs associated with commodity sweeteners. Let ADM/WILD help you build the future with simple, yet impactful products and solutions.

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