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SupplySide Stage: Product Formulation - trends and innovation

Take a look at the trends with the greatest momentum in the natural products and health and wellness marketplace to help brands anticipate customer’s needs, position their products with marketplace opportunities and inspire innovation pipelines.

Kerra L. Bolton

November 2, 2022

Trends are fun and frustrating at the same time. Being on the leading edge often means making decisions without the confidence that comes from well-established data, but waiting for well-established trend data to show up in point-of-sales systems may lead to falling behind your competitors. Join us as Bill Giebler and Claire Morton share results from the NEXT & Nutrition Business Journal (NBJ) data that reveals the trends with the greatest potential for scale and longevity. Giebler and Morton will illustrate the top trends, empirically derived by looking at consumer attitudes toward 35 trends specific to the natural products and health and wellness categories. They will reveal the trends with the greatest momentum in the marketplace to help brands anticipate customer’s needs, position their products with marketplace opportunities, and to help inspire innovation pipelines. 

About the Author(s)

Kerra L. Bolton

Winner of the New York Times Award for Outstanding Journalism, Kerra Bolton is a versatile storyteller across digital and traditional platforms and film. Kerra's work has been featured on CNN, Ebony, The Times of Israel, New Worlder Magazine, Eat Your World Blog and Now Magazine in Toronto. Her first job was in the world-renowned photography department in National Geographic magazine. 

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