Formulation

Nutrition Business Journal Presents: In the Age of Conditions

Learn about the latest forecasts and trends highlighted in this NBJ Condition Specific Report.

Josh Long, Associate editorial director, Natural Products Insider

November 16, 2022

Condition-specific formulas for everything from mood/mental health and sleep to beauty from within are the bridge on the decades long journey from the one-a-day multi to the self-quantification of personalized nutrition. New digitally native brands are appearing on the scene aimed at just one condition, legacy brands are increasing condition-specific formulation, branded ingredients are finding their home in such formulas, and COVID has brought market attention to a slew of conditions, from immune to sleep. Please join Nutrition Business Journal’s Senior Industry Analyst Claire Morton and Content & Insights Director Bill Giebler, as they discuss the latest forecasts and trends highlighted in this NBJ Condition Specific Report.

About the Author(s)

Josh Long

Josh Long

Associate editorial director, Natural Products Insider, Informa Markets Health and Nutrition

Josh Long directs the online news, feature and op-ed coverage at Natural Products Insider, which targets the health and wellness industry. He has been reporting on developments in the dietary supplement industry for over a decade, with a focus on regulatory issues, including at the Food and Drug Administration.

He has moderated and/or presented at industry trade shows, including SupplySide East, SupplySide West, Natural Products Expo West, NBJ Summit and the annual Dietary Supplement Regulatory Summit.

Connect with Josh on LinkedIn and ping him with story ideas at [email protected]

Education and previous experience

Josh majored in journalism and graduated from Arizona State University the same year "Jake the Snake" Plummer led the Sun Devils to the Rose Bowl against the Ohio State Buckeyes. He also holds a J.D. from the University of Wyoming College of Law, was admitted in 2008 to practice law in the state of Colorado and spent a year clerking for a state district court judge.

Over more than a quarter century, he’s written on various topics for newspapers and business-to-business publications – from the Yavapai in Arizona and a controversial plan for a nuclear-waste incinerator in Idaho to nuanced issues, including FDA enforcement of the Dietary Supplement Health and Education Act of 1994 (DSHEA).

Since the late 1990s, his articles have been published in a variety of media, including but not limited to, the Cape Cod Times (in Massachusetts), Sedona Red Rock News (in Arizona), Denver Post (in Colorado), Casper Star-Tribune (in Wyoming), now-defunct Jackson Hole Guide (in Wyoming), Colorado Lawyer (published by the Colorado Bar Association) and Nutrition Business Journal.

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