How CPGs are creating disruption in the functional beverage aisle – podcast

The health and wellness base is driving growth in the global beverage market, and we are fortunate to be in the center of the functional beverage category, said Jim Tonkin, president and founder of Healthy Brand Builders.

Judie Bizzozero, Content Director

August 5, 2019

The global beverage market is expected to exceed US$1.9 trillion by 2021; however, rising demand for convenience beverages among health-conscious consumers is driving growth in the $94 billion functional beverage category. Brands have adapted to the new norm of clean label ingredients and are now disrupting the beverage aisle with innovative drinks that not only taste good but also deliver on efficacious doses of ingredients. Key to success is finding market opportunities and delivering on consumer expectations.

In this SupplySide West edition of the Healthy INSIDER Podcast, Judie Bizzozero, senior editor, Natural Products INSIDER, and Jim Tonkin, president and founder of Healthy Brand Builders, discuss:

  • Market drivers and opportunities in the functional beverage market.

  • How brands are adapting to the new norm of clean label ingredients in functional beverages.

  • Trending ingredients such as botanicals, herbs and spices that add functionality.

  • How brands deliver on taste and efficacious doses of ingredients

  • Examples of brands that are creating disruption in the functional beverage space.

Links and resources:

Got feedback? Email Judie at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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