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Healthy INSIDER Podcast: Chickpea Offers Vegan Protein Choice

As consumers seek alternative protein sources, InnovoPro’s chickpea protein and starch products offer brands a unique choice.

Ginger. Schlueter

June 13, 2018

Consumers are searching for products made from alternative proteins, causing brands to create new products or reformulate already marketed products. At Rethinking Food 2018 in Tel Aviv, Israel, Ginger Schlueter, assistant editor, spoke with Taly Nechushtan, CEO, and Nitzan N. Ben Chaim, CTO, at InnovoPro Limited, makers of chickpea protein and starch. Taly begins the conversation discussing why brands should consider chickpea protein in their formulations, points out trends within the industry and offers takeaways for already established brands as well as advice for new brands. Nitzan concludes with the top four important characteristics of alternative proteins.

Key points of this podcast include:

  • The food industry is seeking protein alternatives.

  • Previously, consumers based purchase decisions on brand preferences; now they engage more with labels, seeking nutrition and well-being of the total formula.

  • New-to-the-industry advice: have a quality product and raw materials, and a natural process with no additives, resulting in a clean label.

Additional Resources:

Got feedback? Email Ginger Schlueter at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

About the Author(s)

Ginger. Schlueter

Assistant Editor, Natural Products Insider

Ginger Schlueter joined the Natural Products INSIDER team as an assistant editor in 2017. She began her professional career as an English teacher, but soon transitioned into journalism to follow her true passions—writing, editing and interviewing professionals. Her first journalistic position was in the security industry and now, she is thrilled to embark into the exciting world of health and wellness, which has always been a topic of research and interest in her life. Ginger graduated from Midwestern State University with a Bachelor’s degree in English and from National University with a Master’s degree in English.

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