Growing the plant-based market – podcast

The Plant Based Foods Association (PBFA) was launched three years ago at the Natural Products Expo West show with the mission to promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products, noted Michele Simon, executive director.

Judie Bizzozero, Content Director

February 27, 2019

Data from a 2018 study conducted by Nielsen and commissioned by the Plant Based Foods Association (PBFA) revealed plant-based food sales grew by 20 percent from the previous year to reach a staggering $3.3 billion. Listen to Michele Simon, executive director of the Plant Based Foods Association, and Judie Bizzozero, senior editor, Natural Products INSIDER, discuss key factors surrounding the growing plant-based market.

In this podcast, Simon discusses:

  • PBFA’s mission to promote the plant-based food category

  • PBFA’s voluntary standards to promote consistency in labeling

  • Federal and state policy updates

  • Efforts to promote plant-based foods at the retail and foodservice levels.

Simon is speaking at the Growing the Plant-Based Market session on Thursday, March 7, 2019. at 9 a.m. at Natural Products Expo West in Anaheim, California. Register for the session at


Got feedback? Email Judie at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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