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The Plant Based Foods Association (PBFA) was launched three years ago at the Natural Products Expo West show with the mission to promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products, noted Michele Simon, executive director.
Data from a 2018 study conducted by Nielsen and commissioned by the Plant Based Foods Association (PBFA) revealed plant-based food sales grew by 20 percent from the previous year to reach a staggering $3.3 billion. Listen to Michele Simon, executive director of the Plant Based Foods Association, and Judie Bizzozero, senior editor, Natural Products INSIDER, discuss key factors surrounding the growing plant-based market.
In this podcast, Simon discusses:
PBFA’s mission to promote the plant-based food category
PBFA’s voluntary standards to promote consistency in labeling
Federal and state policy updates
Efforts to promote plant-based foods at the retail and foodservice levels.
Got feedback? Email Judie at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast
Content Director, Informa Markets Health & Nutrition
Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.
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