Functional Foods and BeveragesFunctional Foods and Beverages
Delve into the current state of the functional foods industry and how consumers from all demographics are making an impact on it.
July 7, 2014
Rising awareness among consumers toward health benefits of foods and beverages and their nutritional benefits for potential disease prevention and overall wellness are key factors driving growth in the global market for functional foods and beverages. As the market matures, product designers searching for successful introductions have to carefully position their products to make sure they meet consumer expectations for efficacy and match the flavor of their conventional counterparts. This Digital Issue delves into the market growth for the functional foods and beverage category, formulating functional beverages, protein's role in functionality, as well as demographic cohorts that should be considered when developing functional foods and beverages.
Table of Contents
Market Watch: Functional Foods: Market data on the global market for functional foods and beverages.
Formulating Functional Beverages: When it comes to formulating functional beverages, maintaining the taste, texture, mouthfeel and overall quality consumers expect can be a challenge. Careful consideration of ingredients, processing rigors and the beverage's intended health benefit are important factors for successful product formulation.
Power of Protein: Protein is a critical nutrient, and one consumers are increasingly seeking in convenient formats, like bars and beverages. Whether derived from an animal or plant source, protein ingredients are on the rise globally. Protein aids in joint health and muscle recovery and promotes satiety, and consumers are examining food labels and looking for products with higher protein content.
Functional Foods Cross Generational Lines: Consumers have an increasing desire to take a more proactive role in optimizing personal health and well-being, and food manufacturers and marketers rely on consumer demographics to successfully develop and market functional foods and beverages.
Takeaways for Your Business
The current state of the functional foods market
Overcoming obstacles in beverage formulation
Demographic cohorts that should be considered when developing functional foods and beverages
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