Energy booster finalists for 2018 SupplySide CPG Editor’s Choice Award – image gallery

Caffeine, vitamins and botanicals, including adaptogens, highlighted the entries in the energy booster category.

Steve Myers, Senior Editor

October 17, 2018

5 Slides

With dynamic speakers, unique programming, expert panel discussions and workshops, and a vibrant exhibit hall, SupplySide West is the go-to event for natural products professionals. The creative collaborations and innovative ingredients that are a hallmark of the event are also the driving force behind the thriving marketplace. Now in its 7th year, the SupplySide CPG Editor's Choice Awards recognizes some of the coolest new launches of consumer packaged goods (CPG) products in nearly 30 categories.

The endless quest for the “just right” energy booster has featured jolts of stimulant caffeine from beverages (and now more foods), specialty carbohydrates, and creatine pre-loading for athletes. According to data Bridge Market Research, the sports and energy drinks market reached US$25.6 billion in 2016 and is expected to grow at a CAGR of 11.3 percent between 2017 to 2024. Ready-to-mix (RTM) and ready-to-drink (RTD) are popular delivery methods for energy boosters, but newer entrants include caffeinated granola “bites” and plastic cups embossed with effervescent energy ingredients.

One winner in each category will be announced on the SupplySide Central Stage at SupplySide West 2018, held at Mandalay Bay in Las Vegas. The supplement winners will be revealed Thursday, Nov. 8, from 1:30 to 2 p.m., followed by the food and beverage winners on Friday, Nov. 9, from 1:30 to 2 p.m.

A display case showcasing all the finalists’ products will be available in the Expo Hall. To get the full list of ECA categories and finalists, click here.


About the Author(s)

Steve Myers

Senior Editor

Steve Myers is a graduate of the English program at Arizona State University. He first entered the natural products industry and Virgo Publishing in 1997, right out of college, but escaped the searing Arizona heat by relocating to the East Coast. He left Informa Markets in 2022, after a formidable career focused on financial, regulatory and quality control issues, in addition to writing stories ranging research results to manufacturing. In his final years with the company, he spearheaded the editorial direction of Natural Products Insider.

Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.

You May Also Like