Vitacost.com Adds Content Strategy, New Websites

"Dr. Oz Show" and "The Today Show" regular guest chef Angela Shelf Medearis, who is creating a "Kitchen Diva!" recipe blog and cooking videos exclusively for Vitacost.com's customer base of health-conscious consumers. The recipes feature ingredients sold on Vitacost.com. Medearis, author of "The Kitchen Diva's Diabetic Cookbook" and many other cookbooks as well as children's books, also will provide recipes and advice for Vitacost's growing base of customers living with diabetes.

The National Foundation for Celiac Awareness (NFCA) provides original content about living the gluten-free lifestyle, including recipes and advice, and information about celiac disease. NFCA's mission is to drive diagnoses and improve the quality of life for those affected by celiac disease and other gluten-related disorders.

Stephen Holt, M.D., a distinguished professor of medicine (emeritus) and medical practitioner in New York state, is serving as Vitacost's medical and wellness advisor to ensure the quality and accuracy of the health content. The founder of the Holt Institute of Medicine and a recipient of five doctorates, Dr. Holt is a best-selling author who has published more than 20 books, in addition to many peer-reviewed medical papers. He has held many leadership positions in national and international medical societies, and has advised the United States government through the Institute of Medicine in Washington, D.C., on wellness initiatives for the new millennium.

Erotic romance novelist and mother of three Abigail Blank is writing her "Bombshell Mommy" blog exclusively for Vitacost.com. Blank, whose novel   "Frozen Heart" will be published by Inkspell Publishing in August under the pen name "Annabelle Blume," is sharing her experiences about keeping marriage and sex interesting despite the everyday bustle of motherhood, and will be highlighting the variety of sexual health products sold through Vitacost.com to inspire other women to enjoy more sensual private lives.

Taylor Wells, who owns Prana Power Yoga Inc. and is a United Nations Yoga Peace Ambassador as well as a blogger for the Boston Herald, will be writing about yoga practice, eating healthfully and what it's like to be a "super-mom" to her five children.

Top-ranked triathletes Amy and Brandon Marsh are developing content for "Team Marsh: Ask the Triathletes," a blog that answers Vitacost customers' questions about training regimens and nutrition.  Amy and Brandon are currently training for the Ironman Championship Series, with the goal of competing in the Ironman World Championship in Kona, Hawaii. Vitacost is the official supplement online retailer of Ironman.

Kevin Mackinnon, managing editor of Ironman.com, triathlete coach and winner of local and international triathlon and duathlon races, will be serving as an expert reviewer of Vitacost.com supplements that support the vigorous lifestyles of endurance athletes.

International Federation of BodyBuilders Men's Physique pro athleteDeniz Duygulu, the first-ever U.S. Championships winner in his division, is also among Vitacost's roster of sports nutrition experts. Duygulu, who won the Men's Physique Overall at the 2011 National Physique Committee competition, is providing videos demonstrating correct form as well as advice on fueling effectively.

Southern States Championships top contender Melissa Transou, a figure competitor, wife and mother, will be blogging about the sports nutrition needs of female athletes.

Fitness model Jennifer Nicole Lee, author of "The Fun Fit Foodie Cookbook," is filming demos and live tweeting recipes and fitness tips to be broadcast on Vitacost.com later this monthan appearance sponsored by BSN, whose sports nutrition products are available through Vitacost.