Video: Developing digestive health products

The digestive health market encompasses a range of issues for consumers.

November 21, 2016

Results of the inaugural Mind of the Consumer research study were presented at Ingredient Marketplace 2016. Steve French, managing partner, Natural Marketing Institute, detailed topline insights into what consumers are seeking in digestive health products.

Among the findings, French noted a disconnect in the main issues faced by consumers, and those that are the focus of new product development. Watch the video to learn more about consumer purchase drivers in the digestive health category, and click the following link to read the full Report, “The mind of the consumer: Digestive health.”

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