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Gut health is increasingly recognized as the epicenter of overall health, and consumers are taking notice. While gut flora is extremely impressionable, with impacting factors including genetics and the circumstances of early life, foods and supplements can play an active and positive role on microbiota, and a host of ingredients are available for formulators to meet new consumer demand.
January 20, 2021
Takeaways for your business:
• Many clinically substantiated botanical ingredients exist that may help address digestive health.
• Probiotic companies are differentiating with innovative delivery systems and new product formats.
• Digestive health supplements saw significant growth in revenue on Amazon during 2020.
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