Consumers associating probiotics with gut and health benefits is just the opening act to the market opportunity playing out now. The road to success and growth of this segment is paved with specific, proven benefits and innovative products tailored to specific populations and health goals. The probiotics industry has worked toward this specificity by studying and developing individual strains and scrutinizing them for their exact mechanisms and impacts on key populations and health targets.

September 8, 2022

1 Min Read
NPI 22 Probiotics DM Feature.jpg

Takeaways for Your Business:

  • While synbiotics aren’t ubiquitous, if current scientific research is any signal, they soon will be.

  • Delivering live bacteria in newer supplement formats like food is rife with considerations.

  • Prebiotics and postbiotics lag probiotics from an awareness and understanding perspective.


Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.

You May Also Like