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October 24, 2013
DUBLINWith more than 500 probiotic food and beverage products launched in the past decade, the probiotic functional foods market is growing, led by consumer interest in preventative healthcare and increasing awareness of probiotic benefits on a global scale, according to new research from Research and Markets.
The report, "The Global Probiotics Market Broken Down By Product Function, Applications and Ingredients," highlights various types of probiotic products, such as dairy products, beverages, breakfast cereal, baked foods, fermented meat products and dry-food probiotics; as well as the major application areas such as regular consumption, probiotic therapy and disease prevention.
High awareness of the benefits of probiotic yogurts and fermented milk has helped in increasing penetration of the market in APAC and European nations. The U.S. market is also growing rapidly due to the consumer preference toward probiotic dietary supplements and the concept of preventive health care. Asia-Pacific is currently the largest probiotics market, owing to the Japanese market which introduced the concept to the world.
Product innovations are expected to play a major role in increasing the share of the market players. Taste and convenience are also expected important factors for securing market share. Research identified the leading developers and suppliers of probiotic strains to include Danisco, Chr. Hansen and BioGaia.
Editor's note: Looking for ingredients to support your next product launch in the Digestive Health category? Leading suppliers, including DuPont, Matsutani, National Enzyme Co., Nutraceutix and Wakunaga, will be at SupplySide West in Las Vegas, Nov. 12 to 16. Click here for the full exhibitor search , or register now .
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