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Infographic: The Timeless Appeal of Protein

More than ever, consumers are increasingly aware of—and interested in—boosting protein intake, regardless of their level of athletic activity.

Melony Fuller

July 7, 2016

1 Min Read
Infographic: The Timeless Appeal of Protein

Of the total $6.7 billion American sports nutrition market in 2015, Euromonitor International pegged protein products (bars, powders and ready-to-drink [RTD] options) as the most popular by far, clocking in at almost 90 percent of the market. More than ever, consumers are increasingly aware of—and interested in—boosting protein intake, regardless of their level of athletic activity.

This infographic was excerpted from “Protein Powders Market,” which appeared in INSIDER’s May/June 2016 print issue, Vo. 21, No.3. To read the full article from Melony Fuller, director of marketing for the National Enzyme Co., click the title.

About the Author(s)

Melony Fuller

Founder, Co-Create Marketing Strategies

Melony Fuller is the founder of Co-Create Marketing Strategies. She leads a team of creative, analytical and goal-oriented professionals with a proven record of success in helping companies establish growth and business development. As someone who thrives in dynamic and high-intensity situations, Fuller offers hands-on experience in developing and implementing effective business strategies to optimize organizational initiatives.

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