April 13, 2010
CLEVELANDGaneden Biotech Inc., maker of the patented probiotic strain GanedenBC30®, launched a new probiotic milk line by Guernsey Farms Dairy, a family-owned and operated dairy processing facility in Northville, Mich. The new line is the first to incorporate GanedenBC30 and is one of only a handful of probiotic-enhanced milk lines currently available to consumers.
The new line includes half-gallon reduced-fat and fat-free varieties. In addition to being fortified with GanedenBC30, the milk is also free of all growth hormones. The new products are currently available at a variety of southeast Michigan grocery retailers with further expansion planned for the near future.
"With this new line, we are excited to have the opportunity to not only provide new dairy products to the public, but products that can also play a role in promoting improved digestive and immune health when incorporated into a healthy diet," said Tom Rice, marketing director for Guernsey Farms Dairy. "Now consumers who enjoy our milk can have the added health benefits of probiotics without having to take a supplement."
"We have been interested in collaborating on a probiotic-enhanced milk line for some time, and have found the perfect partner in Guernsey Farms Dairy," said Ganeden Biotech CEO Andrew Lefkowitz. "We look forward to continuing to work with Guernsey Farms Dairy to expand distribution of this new probiotic milk line to make these healthy products available and accessible to an even greater number of consumers."
You May Also Like