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Digestive products advance beyond single-ingredient formulations — digital magazine

Digestive products advance beyond single-ingredient formulations — digital magazine

Consumers have become increasingly familiar with the human microbiome and “good” bacteria, yet issues such as food intolerance and irritable bowel syndrome (IBS) remain prevalent. The digestive health category nearly tripled in size in the last decade to reach US$2.96 billion in 2018, with sales predicted to achieve $3.9 billion by 2021, according to Nutrition Business Journal. Ingredients such as botanicals, probiotics, prebiotics, resveratrol—and particularly, combination formulations—are showing promise to support gut health.

Takeaways for your business

• Synbiotics—combinations of pre- and probiotics—are projected to hit $8.81 billion in sales by 2020.
• Consumers are trying a variety of tactics, from elimination diets to natural remedies, to aid digestion.
• Ingredient compatibility is critical when formulating a combination gut health product.

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