Science related to the gut microbiome indicates the digestive tract has far-reaching impacts beyond the gut, potentially affecting immune health, mood, weight management, skin conditions and more. Digestive health is one of the fastest-growing condition-specific categories, reaching US$2.6 billion in 2016 with 13.5% growth. Although probiotics captured almost two-thirds of the market share, prebiotics, digestive enzymes, botanicals and other ingredients are gaining in popularity. Products combining approaches, such as a synbiotic (prebiotic/probiotic blend) are also on the rise.
Takeaways for your business
- Microbiome modulation combines science with nutrition to deliver viable nutraceutical alternatives.
- Researched ingredients include ginger, licorice root, acacia gum, flavonoids and chicory root fiber.
- Delivery systems, distribution channels and premium/personalized offerings can help brands stand out.
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