Digestive healthDigestive health
Science related to the gut microbiome indicates the digestive tract has far-reaching impacts beyond the gut, potentially affecting immune health, mood, weight management, skin conditions and more. Digestive health is one of the fastest-growing condition-specific categories, reaching US$2.6 billion in 2016 with 13.5% growth. Although probiotics captured almost two-thirds of the market share, prebiotics, digestive enzymes, botanicals and other ingredients are gaining in popularity. Products combining approaches, such as a synbiotic (prebiotic/probiotic blend) are also on the rise.
July 11, 2018
Takeaways for your business
Microbiome modulation combines science with nutrition to deliver viable nutraceutical alternatives.
Researched ingredients include ginger, licorice root, acacia gum, flavonoids and chicory root fiber.
Delivery systems, distribution channels and premium/personalized offerings can help brands stand out.
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