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A convergence of market and lifestyle trends has propelled digestive health to a wellness-driven consideration among consumers. For the 52 weeks ending Feb. 19, 2017, the U.S. market for digestive health ingredients was valued at US$1.04 billion, and represented 10 percent growth compared to sales for the previous year, according to SPINS. Although probiotics maintain the largest share of the market, ingredients such as activated charcoal, fennel, ginger, psyllium and artichoke extract are on the rise. Takeaways include: *61% of U.S. consumers surveyed are concerned about gut health; 43% are looking for new products. *Each probiotic strain works differently, even thriving in different parts of the digestive tract. *Spices such as cumin, cardamom, turmeric and fennel may offer digestive support.
April 10, 2017
Viewpoint: Loud stomach growls by Sandy Almendarez
Keeping digestive health in check by Courtney Johnson
Guide to gut health by Jack Grogan
Probiotics from breastmilk counteract gut health problems by Monica Olivares
Spices for improved digestion by Sudhir Ahluwalia
Digestive health market by Rachel Adams
IP trends in digestive health by Andreas Baltatzis and Gideon Eckhouse
Sudhir Ahluwalia (sudhirahluwalia.com) is a business consultant. He has been management consulting head of Tata Consultancy Services, an IT outsourcing company in Asia, business advisor to multiple companies, columnist and author of the book "Holy Herbs." Ahluwalia was also a member of the Indian Forest Service.
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