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Looking at the data behind natural colors and flavors — podcast

In this SupplySide West edition of the Healthy INSIDER Podcast, Tom Vierhile, Innova Market Insights, uses data to take the temperature of consumer attitude toward natural colors and flavors.

Connor Lovejoy

September 13, 2019

Natural colors and flavors come with their own set of challenges for companies but the payoff can be substantial. Food and beverage brands should take notice of how important consumer perception of natural colors and flavors can be. 

In this SupplySide West edition of the Natural Products Insider podcast, Connor Lovejoy, assistant editor, sits down with Tom Vierhile, vice president of strategic insights, North America, Innova Market Insights to discuss: 

  • Natural colors and flavors trends 

  • Innova-specific data on consumer behavior

  • Natural colors and flavors technology

  • Natural colors and flavors outlook 

To hear more about Tom Vierhile's insights into natural colors and flavors take a look at his SupplySide West Workshop: Colors & Flavors: Superheroes of Product Success, Thursday, Oct. 17, 9-11 a.m. in Las Vegas.     

About the Author(s)

Connor Lovejoy

Connor's first foray into the global nutrition industry was in 2018. Since then he's dived into a wide variety of  topics, including product formulation, vitamins and minerals and botanicals. A graduate of Arizona State University; outside of work you can find him spending time with his wife, Maddy, and their two rabbits Puck and Winnie. 

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