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Natural colors and flavors come with their own set of challenges for companies but the payoff can be substantial. Food and beverage brands should take notice of how important consumer perception of natural colors and flavors can be.
In this SupplySide West edition of the Natural Products Insider podcast, Connor Lovejoy, assistant editor, sits down with Tom Vierhile, vice president of strategic insights, North America, Innova Market Insights to discuss:
Natural colors and flavors trends
Innova-specific data on consumer behavior
Natural colors and flavors technology
Natural colors and flavors outlook
To hear more about Tom Vierhile's insights into natural colors and flavors take a look at his SupplySide West Workshop: Colors & Flavors: Superheroes of Product Success, Thursday, Oct. 17, 9-11 a.m. in Las Vegas.
Connor's first foray into the global nutrition industry was in 2018. Since then he's dived into a wide variety of topics, including product formulation, vitamins and minerals and botanicals. A graduate of Arizona State University; outside of work you can find him spending time with his wife, Maddy, and their two rabbits Puck and Winnie.
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