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Healthy aging: Cognitive health – digital magazine

Healthy aging: Cognitive health – digital magazine

The research is growing about ingredients that help the brain develop and improve, and the market is expanding to include even younger customers looking for healthy aging solutions as well as compounds that can give them an edge in mental acuity. Omega-3s, phospholipids, curcumin, B vitamins, resveratrol and ginkgo biloba are some of the category leaders, but many ingredients are being offered and researched for their nootropic capabilities.

Takeaways for your business:

• The global brain health supplement market was US$6 billion in 2018, with an 8.2% CAGR by 2025.
• Cognitive health attracts older consumers with decline, and Millennials trying to stay young.
• Used informally for generations, Bacopa and ginkgo are now resonating with modern research.

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