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Superfoods Fuel Super SupplementsSuperfoods Fuel Super Supplements

Research is essential to ensure superfood ingredients are meeting their super claims.

Rachel Adams

October 10, 2016

1 Min Read
Superfoods Fuel Super Supplements

Supplement manufacturers can incorporate superfood ingredients into products to meet consumer demand for nutrition and convenience, but can’t rely on an ingredient’s "super" rapport to substantiate claims and generate sales.

About the Author(s)

Rachel Adams

Rachel Adams joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. Adams left Informa Markets in 2019, but continues to freelance for both FBI and NPI.

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