Nestlé To Drop Health Claims for BOOST Kid Essentials

WASHINGTONThe Federal Trade Commission (FTC) approved a final order settling charges that Nestlé S.A. made deceptive advertising claims about the health benefits of its childrens drink BOOST Kid Essentials.

Under the terms of the settlement, Nestlé HCN agreed to stop claiming BOOST Kid Essentials will reduce the risk of colds, flu and other upper respiratory tract infections unless the claim is approved by the FDA; stop claiming BOOST will reduce childrens sick-day absences and the duration of acute diarrhea in children up to age 13 unless the claims are true and backed by at least two well-designed human clinical studies; and not make any claims about the health benefits, performance or efficacy of any probiotic or nutritionally complete drinks that it sells at  retail, unless the claims are true and backed by competent and reliable scientific evidence.

Click here to view the final order.