Danone Pulls Yogurt Health Claims

April 19, 2010

1 Min Read
Danone Pulls Yogurt Health Claims

PARISThe Wall Street Journal is reporting that Group Danone SA is pulling two health claim applications to the European Food Safety Authority (EFSA) for its Activia and Actimel probiotic yogurt brands, citing a "lack of clarity" regarding the requirements for the application process. Danone said it will cut health claims from advertising in other countries in the coming months.

In March, a U.S. district judge ordered the company to pay consumers up to $45 million in damages under the terms of a class-action settlement reached in federal court alleging misleading advertising about its Activia® and DanActive® yogurt products.

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