Natural Products Insider is part of the divisionName Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

The impact of third-party certifications on shopping behaviors – podcast

This SupplySide West edition of the Healthy INSIDER Podcast answers the question: Do consumers understand third-party certifications, and do they need to?

In this SupplySide West edition of the Healthy INSIDER Podcast, Lisa Mabe, CEO, Green Purse PR, draws on consumer shop-along research to uncover how certifications impact buying decisions. Mabe will be presenting at SupplySide West in Las Vegas during the “Claims & Certifications: What Do They Mean and Who Cares?” session on Thursday, Oct. 17 at 9 a.m.

In this podcast, Mabe and Rachel Adams, managing editor, discuss:

  • How consumers learn about certifications;
  • What shoppers think about third-party certifications; and
  • Whether consumers understand third-party certifications.

Links and resources:

Claims & Certifications: What Do They Mean and Who Cares?

 

Got feedback? Email Rachel at rachel.adams.us@informa.com, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

 

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish