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The impact of third-party certifications on shopping behaviors – podcast

This SupplySide West edition of the Healthy INSIDER Podcast answers the question: Do consumers understand third-party certifications, and do they need to?

In this SupplySide West edition of the Healthy INSIDER Podcast, Lisa Mabe, CEO, Green Purse PR, draws on consumer shop-along research to uncover how certifications impact buying decisions. Mabe will be presenting at SupplySide West in Las Vegas during the “Claims & Certifications: What Do They Mean and Who Cares?” session on Thursday, Oct. 17 at 9 a.m.

In this podcast, Mabe and Rachel Adams, managing editor, discuss:

  • How consumers learn about certifications;
  • What shoppers think about third-party certifications; and
  • Whether consumers understand third-party certifications.

Links and resources:

Claims & Certifications: What Do They Mean and Who Cares?


Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast


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