In this SupplySide West edition of the Healthy INSIDER Podcast, Lisa Mabe, CEO, Green Purse PR, draws on consumer shop-along research to uncover how certifications impact buying decisions. Mabe will be presenting at SupplySide West in Las Vegas during the “Claims & Certifications: What Do They Mean and Who Cares?” session on Thursday, Oct. 17 at 9 a.m.
In this podcast, Mabe and Rachel Adams, managing editor, discuss:
- How consumers learn about certifications;
- What shoppers think about third-party certifications; and
- Whether consumers understand third-party certifications.
Links and resources:
Got feedback? Email Rachel at firstname.lastname@example.org, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast