Tips to optimize your sales presence on Amazon – podcast

Experienced eCommerce entrepreneur Chris Rawlings shares insights on easy fixes to boost online sales success.

Heather Granato, VP, Partnerships & Sustainability

September 19, 2019

For many brands, Amazon is the 800-pound gorilla—a channel that could boost your product to great consumer success, or prove a distraction that pulls attention from established distribution. What it can’t be is ignored. In this SupplySide West edition of the Healthy INSIDER Podcast, Chris Rawlings, founder of Sophie Society (formerly Judolaunch), discusses how to take advantage of the real estate that is your Amazon product listing. Understand the impact that images, descriptions, SEO and reviews have on brand success is the first step toward achieving it. Chris will be presenting at SupplySide West in Las Vegas on the SupplySide Central Stage; his talk, “Formulas for the Perfect Product Listing on Amazon,” takes place Friday, Oct. 18, at 10:30 a.m.

In this podcast, Rawlings and Informa’s Heather Granato discuss:

• The unique requirements to keep in mind when writing copy for Amazon listings and how it differs from straight marketing and packaging copy.

• Differences between reviews and seller feedback, and the best ways to engage with customers, even utilizing tech solutions to ease the process.

• Ways to avoid counterfeit competition and protect your brand.

Got feedback? Email Heather at [email protected] or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

Links and Resources:

• Get registered for SupplySide West and make plans to see Chris Rawlings speak at SupplySide Central on Friday, Oct. 18, at 10:30 a.m.

• Product reviews are a great sales tool—and a way to attract FTC attention. Get some insights on lessons learned in the INSIDER Law post from Josh Long: FTC said supplement marketer paid for fake reviews on Amazon

• Looking for more on optimizing SEO for your brand? New Hope Network offers What’s the difference between Amazon SEO and Google SEO?

Feature photo credit: Evan Lorne /

About the Author(s)

Heather Granato

VP, Partnerships & Sustainability, Informa Markets, Food EMEA division

Heather Granato is a 30-year veteran of the natural products industry, currently serving as vice president, partnerships & sustainability, in the Food EMEA division of Informa Markets. She is based in London, and leads efforts related to industry partnerships and broader sustainability initiatives for the Vitafoods and Food ingredients brands. She has been a presenter at events including SupplySide, Vitafoods, Food ingredients, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products Insider, Food Product Design, Vitafoods Insights, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and Granato serves as the founding president of Women In Nutraceuticals, a global non-profit founded in 2022 focused on empowering women in the nutraceutical industry; she is also on the board of directors for the Organic & Natural Health Association. From 2016 to 2022, she was a vice president on the national governing board of Kappa Alpha Theta women’s fraternity. Granato was named to the FOLIO: 100 list of top media professionals in 2018, and was selected as a 2015 Top Woman in Media by FOLIO:. She received the 2014 Visionary Award and the 2018 Journalistic Excellence Award from the American Herbal Products Association (AHPA); and was honored with the CEO Merit Award for Content from Virgo in 2014. Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor’s degree in journalism.

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