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SupplySide West podcast: Getting employees to buy into corporate visionSupplySide West podcast: Getting employees to buy into corporate vision

Health and nutrition brands that value their employees can earn a productive workforce that exhibits company values.

Sandy Almendarez

October 11, 2018

SupplySide West podcast: Getting employees to buy into corporate vision

Executives at health and nutrition brand often create noble mission statements and visions, but those goals don’t always get appropriated translated and adopted throughout the company’s workforce. However, brands can take simple steps to help ensure employees buy in and exhibit company values, according to Karen Howard, CEO and executive director, Organic & Natural Health Association. In this podcast, Howard and Sandy Almendarez, editor in chief, INSIDER, discuss:

  • Questions managers can ask in interviews to ensure they hire the candidates who understand and represent company values

  • The small steps company executives can take to show employees they are necessary to the company’s mission

  • Real-world examples of health and nutrition brands that treat their workforce right, and how they gain dividends.

Links and resources:

Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

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