SupplySide West podcast: Getting employees to buy into corporate vision

Health and nutrition brands that value their employees can earn a productive workforce that exhibits company values.

Sandy Almendarez, VP of Content

October 11, 2018

SupplySide West podcast: Getting employees to buy into corporate vision

Executives at health and nutrition brand often create noble mission statements and visions, but those goals don’t always get appropriated translated and adopted throughout the company’s workforce. However, brands can take simple steps to help ensure employees buy in and exhibit company values, according to Karen Howard, CEO and executive director, Organic & Natural Health Association. In this podcast, Howard and Sandy Almendarez, editor in chief, INSIDER, discuss:

  • Questions managers can ask in interviews to ensure they hire the candidates who understand and represent company values

  • The small steps company executives can take to show employees they are necessary to the company’s mission

  • Real-world examples of health and nutrition brands that treat their workforce right, and how they gain dividends.

Links and resources:

Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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