Subscribe and receive the latest insights on the healthy food and beverage industry.
Join 47,000+ members. Yes, it's completely free.
Sponsored By
SupplySide West podcast 11: Planning a successful beverage launchSupplySide West podcast 11: Planning a successful beverage launch
Planning a successful beverage launch involves pivotal steps, from developing a strategic business plan and testing proof of concept to scaling the brand for the long haul.
Karen Butler
August 24, 2016
In this SupplySide West edition of the Healthy INSIDER Podcast, Debbie Wildrick, chief strategy officer at MetaBrand, discusses the nuances of planning a successful beverage launch—from the business plan and proof of concept to scaling a business for the long haul. Wildrick will be speaking at the Sparking Beverage Innovation workshop on Wednesday, October 5th, from 1:30 to 4:30pm at SupplySide West. This session is underwritten by BASF, the official education sponsor of SupplySide West, with additional underwriting support from CP Kelco. Visit supplysideshow.com for more information and get registered.
In this episode, Karen Butler, content marketing manager, and Wildrick discuss:
What’s changed in recent years when launching a beverage product;
Common pitfalls for industry newcomers; and
How a brand should determine the appropriate channel(s) for launch.
Links and Resources:
Got feedback? Email Karen at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.
About the Author(s)
You May Also Like
