McCormick Launches Flavor of Together CampaignMcCormick Launches Flavor of Together Campaign
The company's new initiative will encourage people around the world to share 1.25 million stories about the special roles food and flavor play in their lives.
January 27, 2014
HUNT VALLEY, Md.McCormick & Company, Inc. is kicking off a yearlong 125th anniversary celebration by launching its Flavor of Together" campaign. The overall goal of this initiative is to unite people around the world as they share 1.25 million stories about the special roles food and flavor play in their lives.
Flavor has the power to bring us together across continents and cultures," said Alan D. Wilson, chairman, president and CEO of McCormick. Most people know McCormick as an essential part of their spice rack, but McCormick's flavor innovation and leadership go well beyond our heritage in spices. In fact, millions of people around the world enjoy food flavored by McCormick every day."
McCormick For Chefs®, McCormicks Food Away From Home division, is helping to celebrate 125 years of leading flavor innovation by asking culinary professionals from all corners of the globe to share their flavor stories. For every story shared on any of McCormicks brand websites or social channels, McCormick will donate $1, up to $1.25 million, to United Way to help feed those in need. To help inspire a passionate conversation about flavor, McCormick will engage and educate people about exciting food trends and how flavors and cuisines travel across cultures.
To support the campaign, McCormick is integrating the special anniversary edition of its influential annual Flavor Forecast® report, a global summary of insights into what the world will be eating next. The McCormick® Flavor Forecast® 2014: 125th Anniversary Edition reveals five flavor insights including: Chilies Obsession, Modern Masala, Clever Compact Cooking, Mexican World Tour and Charmed by Brazil. McCormick will bring the Flavor Forecast insights to life through monthly online video content and a steady stream of world-view stories found at FlavorofTogether.com.
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