Master of Science in Nutrition Business Leadership degree program introduced at SupplySide West

Southwest College of Naturopathic Medicine & Health Sciences (SCNM) introduced the Master of Science in Nutrition Business Leadership degree (MSNBL) at SupplySide West last week in Las Vegas.

Jon Benninger

October 29, 2019

2 Min Read
SCNM introduces Nutrition Business Leadership degree program.jpg

Southwest College of Naturopathic Medicine & Health Sciences (SCNM) introduced the Master of Science in Nutrition Business Leadership degree (MSNBL) at SupplySide West last week in Las Vegas. The online, 15-month program is designed exclusively for professionals working in or intending to work in the nutraceutical, natural foods and dietary supplement industries.

The inaugural class will begin April 2020, and will educate students on the nutritional sciences, product development, supply chain, regulations, leadership and management. The online master’s degree program is unique in that all classes are specific to the natural products industry, and many are taught by natural products industry leaders.

“We built the Master of Science in Nutrition Business Leadership degree in direct response to a unique need within the natural products industry; we’re educating students to become powerful and informed business leaders,” said SCNM’s President, Dr. Paul Mittman.

The MSNBL program includes applied projects where students solve problems and innovate by immersing themselves in the curriculum and applying their knowledge directly within their workplace. “Not only will this program allow students to take their career to the next level, but it will also greatly benefit their company,” explained Gena E. Kadar, dean of SCNM’s School of Nutrition.

A volunteer advisory council consisting of more than 20 industry leaders has guided the program development:

  • Cindy Angerhofer, executive director, botanical research, Aveda/Estee Lauder Companies

  • Jon Benninger, vice president & market leader – SupplySide, Informa Markets; Board Trustee & Vice Chair, SCNM

  • Kartikeya Baldwa, CEO, KSM-66 Ashwagandha (Ixoreal Biomed Inc.)

  • Aaron E. Bartz, president, Ortho Molecular Products, Inc.

  • Mark Blumenthal, founder & executive director, American Botanical Council (ABC)

  • Bethany Davis, director of advocacy and government relations, MegaFood

  • Shane E. Durkee, vice president platform innovation R&D, Lonza

  • Brian Frisby, chief regulatory officer, Fine Living Pharmanaturals

  • Jeffrey L. Hilton, co-founder and partner, BrandHive

  • Karen E. Howard, CEO and executive director Organic & Natural Health Association

  • Jacqueline Jacques, ND, FTOS, senior vice president medical affairs, Thorne

  • Christian G. Krueger, CEO, Complete Phytochemical Solutions, LLC

  • Beth Lambert, CEO, Herbalist & Alchemist, Inc.

  • Patti Tveit Milligan Ph.D., RD, CNS, high performance nutrition specialist

  • Mansoor Mohammed, PhD, president and COO, The DNA Company

  • Michael Murray, ND, natural medicine, health & nutrition expert chief science officer, Enzymedica

  • George Paraskevakos, executive director, International Probiotics Association

  • Larisa Pavlick, vice president global regulatory and compliance, United Natural Products Alliance

  • Guru Ramanathan, PhD, chief innovation officer and senior vice president, General Nutrition Corp (GNC)

  • David Riley, MD, founder, Integrative Medicine Institute

  • Steven Shapiro, JD, of counsel Rivkin Radler LLP

  • Kantha Shelke, principal, Corvus Blue

  • Elan Sudberg, CEO, Alkemist Labs

  • Marc Ullman, JD, of counsel Rivkin Radler, LLP



About the Author(s)

Jon Benninger


Jon Benninger is vice president and market leader at Informa Markets. He focuses on the strategic direction and growth of the SupplySide portfolio, which includes SupplySide West, SupplySide East, Natural Products Insider and Food & Beverage Insider. He coordinates with leaders of the other Informa health and nutrition events and brands, including Natural Products Expo West, Vitafoods, Food ingredients, Nutrition Capital Network, Nutrition Business Journal and MarketReady Insights.

Benninger joined the company in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry. In his free time, Jon loves to cook for family and friends; if you are ever in Phoenix and want to enjoy a meal, all you must do is choose a country, region, or city, and Jon will cook it for you.

Jon Benninger

VP & Market Leader – SupplySide


  • Helped launch the SupplySide business in 1995.

  • Active in industry associations and initiatives and leads strategic partnerships for SupplySide.

  • Cares deeply about supply chain, quality, and innovation issues that drive industry growth and success.


  • ABC Mark Blumenthal Community Builder Award, 2018

  • Vitamin Angels Grateful Acknowledgement for Supporting Global Children’s Health, 2018

  • AHPA Visionary Award, 2014

  • NPA Industry Champion Award, 2014

  • CRN Crystal Apple Award for Industry Leadership, 2010

Current Volunteer Positions

  • Board Chair and Board Trustee, Sonoran University of Health Sciences (formerly Southwest College of Naturopathic Medicine)

  • Founder and Board Representative, Nutrition Advisory Council, Sonoran University of Health Sciences

  • Director’s Circle, American Botanical Council (ABC)

  • Communications Committee, American Herbal Products Association (AHPA)

  • Communications & Media Outreach Committee, Council for Responsible Nutrition (CRN)

  • Company Council, International Association of Dietary Supplement Associations (IADSA)

  • Mentor, Women In Nutraceuticals

Past Volunteer Positions

  • President, Dietary Supplement Education Alliance, 2006 – 2008

  • Board of Directors, Dietary Supplement Education Alliance, 2001 – 2006

  • Board of Directors, Citizens for Health, 1999 – 2001

Speaker Credentials

  • "Trends in the US Market for Healthy and Functional Foods and Ingredients, Hi-Japan, Tokyo, 2019

  • “Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2019

  • “China: Impossible to Ignore” UNPA Member Retreat, Charleston SC, 2019

  • “Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2018

  • “Nutrition Industry Overview” US-China Business Exchange Dinner, Anaheim CA, 2018

  • “Industry Outlook: Market & Key Factors” National Enzyme Annual Meeting, Branson, MO, 2017

  • “State of the Human Dietary Supplement Industry” NASC Annual Conference, Austin, TX, 2016

  • “Consumer Concerns of Safety & Efficacy in Supplements” UNPA Member Retreat, Hawaii, 2016

  • “Nutrition, Health and Wellness Trends” Cactus IFT Meeting, Phoenix AZ, 2013

  • “Key Industry Events & Media in the US Market” World Ayurveda Congress, Bangalore, India, 2010

  • “Trends in the Dietary Supplement Industry” Pacific Technology Exchange, Los Angeles, 2010

  • “Succeeding in the US Market for Healthy Products” 4th Nutraceutical Summit, Mumbai, India, 2008

  • “Selling to the US Health Food Industry” Keynote Address, ANIPRON, Mexico City, 2007

  • 1997 – present: moderator/host at SupplySide events

  • 1997 – present: Frequent host/moderator of industry conference sessions, panel discussions & town halls

Resides in

  • Phoenix, AZ


  • Arizona State University, B.A Journalism, 1991


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