Lessons from 30 years of bringing natural products to market – podcast

A successful product launch starts with the right people, planning and principal, notes industry veteran Bob Burke, co-author of the “Natural Products Field Manual.”

Sandy Almendarez, VP of Content

February 20, 2019

Success in the natural products market comes to brands that plan, revaluate and execute a business strategy that hinges on the people and capital. Bob Burke, principal, Natural Products Consulting, discusses the steps brands can take to ensure they achieve success selling their supplement, food, beverage or personal care product with Sandy Almendarez, editor in chief, INSIDER.

In this podcast, Burke covers:

  • Principles of a solid business plan including having a remarkable product, a gross margin that allows for cash flow and marketing plan and more.

  • The importance of plugging the right people in the right positions within the company organization

  • The high return on investment (ROI) that comes from engaging with consumers and following industry trends.

Burke is speaking at the Natural Products Business School on Tuesday, March 5, 2019. at 7:30 a.m. to 4:00 p.m. at Natural Products Expo West in Anaheim, California. Register for the session at expowest.com.

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.

You May Also Like