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Lessons from 30 years of bringing natural products to market – podcast

A successful product launch starts with the right people, planning and principal, notes industry veteran Bob Burke, co-author of the “Natural Products Field Manual.”

Sandy Almendarez

February 20, 2019

Success in the natural products market comes to brands that plan, revaluate and execute a business strategy that hinges on the people and capital. Bob Burke, principal, Natural Products Consulting, discusses the steps brands can take to ensure they achieve success selling their supplement, food, beverage or personal care product with Sandy Almendarez, editor in chief, INSIDER.

In this podcast, Burke covers:

  • Principles of a solid business plan including having a remarkable product, a gross margin that allows for cash flow and marketing plan and more.

  • The importance of plugging the right people in the right positions within the company organization

  • The high return on investment (ROI) that comes from engaging with consumers and following industry trends.

Burke is speaking at the Natural Products Business School on Tuesday, March 5, 2019. at 7:30 a.m. to 4:00 p.m. at Natural Products Expo West in Anaheim, California. Register for the session at expowest.com.

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

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