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Healthy INSIDER Podcast 9: Mind of the Consumer to Reveal at Ingredient MarketplaceHealthy INSIDER Podcast 9: Mind of the Consumer to Reveal at Ingredient Marketplace

The latest Healthy INSIDER Podcast discusses inaugural “Mind of the Consumer” study to be revealed at Ingredient Marketplace in Orlando, April 27-29.

Ingredient Marketplace partnered with the Natural Marketing Institute (NMI) to conduct its inaugural “Mind of the Consumer” study, which will explore consumer expectations and perceptions in key ingredient categories and related to top health issues. Beyond consumers, the study will also explore the perceptions of ingredient suppliers in order to determine what suppliers are doing and whether that aligns with consumer needs. The results will be revealed at Ingredient Marketplace in Orlando, April 27-29.

In this episode, Jon Benninger, vice president of Informa’s Global Health and Nutrition Network, and Rachel Adams, managing editor, discuss:

  • The “Mind of the Consumer”—what it is and why it’s impactful for your business;

  • Opportunities to utilize the results of the study at the show; and

  • “Mind of the Consumer” as the theme of this year’s Ingredient Marketplace.

Links and Resources:

Got feedback? Email Benninger at [email protected] or Adams at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

About the Author(s)

Jon Benninger


Jon Benninger is vice president and market leader at Informa Markets. He focuses on the strategic direction and growth of the SupplySide portfolio, which includes SupplySide West, SupplySide East, Natural Products Insider and Food & Beverage Insider. He coordinates with leaders of the other Informa health and nutrition events and brands, including Natural Products Expo, Vitafoods, Food ingredients, NEXT and Nutrition Business Journal. Benninger joined the company in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry.

Rachel Adams

Rachel Adams joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. Adams left Informa Markets in 2019, but continues to freelance for both FBI and NPI.

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