Don’t be a horrible boss; communicate instead

People don’t quit jobs, they quit bosses, according to Gallup research. Amy Summers from Pitch Publicity shares insight into how good communication makes a boss go from horrible to wonderful.

Sandy Almendarez, VP of Content

March 30, 2022

Gallup research from as far back as 2017 has shown that people leave managers, not companies, and newer Gallup insight shows the “Great Resignation” has increased the trend. Amy Summers, founder and president, Pitch Publicity and INICIVOX, has thought a lot about what it takes to be a good boss, since she is one and works with so many companies in the natural products space.

“After being a boss for so long, bosses forget that we need to communicate better with our teams,” Summers told Sandy Almendarez, senior content director, Informa Markets, in this video interview captured at Natural Products Expo West. “And it’s simple things like showing gratitude and appreciation, using encouraging words and providing flexibility. All of these things are helpful.”

Further, Amy discusses:

  • Her flash briefing on “Help for Horrible Bosses.”

  • How employees should start conversation with their managers to lead to a more satisfying work environment.

  • Her start in the industry and how she became a boss.

Summers will be speaking more about communication for leaders in the SupplySide East education session, “Leadership during labor disruptions,” on Wednesday, April 13, 12:30 to 1:30 p.m. at the Meadowlands Exposition Center in Secaucus, New Jersey. Learn more and register here.


About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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