Becoming MarketReady: Learn, Share and Grow

In this roundtable discussion, you'll learn about the challenges and solutions of successful young businesses.

Shelley Sapsin, standards specialist

November 17, 2020

Roller coasters and fire hoses – these are the metaphors we use to describe market entry for young businesses, those with new lines and those entering new markets. The journey is one of exhilaration, endless challenge, trepidation, and mastery on the road to success.

Learn the stories behind these successful new businesses, the challenges they’ve faced and the solutions they’ve found.

Shelley Sapsin, Director of MarketReady Insights, will facilitate this casual roundtable discussion. As they say, you don’t know what you don’t know until you do. Join us here for some market-ready insights.

About the Author(s)

Shelley Sapsin

standards specialist, New Hope Network

I provide regulatory and compliance expertise to businesses specializing in nutrition, health and personal care, and help develop and implement policy to create a transparent, principled, and level playing field on our exhibition floors.

I show exhibitors how to minimize risk and maximize competitive advantage as they introduce products into the marketplace, and formulate ways to deliver insight to provide ever-increasing value to our customers.

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