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Amway Reports Declining Sales For Third Year in Row

It was reportedly the third straight year sales decreased at Amway.

Josh Long

February 8, 2017

2 Min Read
Amway Reports Declining Sales For Third Year in Row

Amway, the multi-level marketer of dietary supplements and other products, on Wednesday announced that its annual sales (US$8.8 billion) fell 7 percent from the previous year. The results marked the third consecutive year of shrinking sales.

Although sales improved in seven of the company’s top 10 markets, Ada, Michigan-based Amway cited “softening market conditions in China." It was the third straight year China had weighed down sales.

In 2013, Amway generated record sales of $11.8 billion, marking seven consecutive years of sales growth.

Last year, nutrition (49 percent) led Amway’s sales, followed by beauty and personal care (25 percent); durable products (15 percent); home care (7 percent); and other (4 percent). Nutrition sales were up 3 percent from the prior year, while beauty and personal care sales remained the same as in 2015.

In a press release announcing its 2016 results, Amway said it was bullish about the new year. It cited, for example, new product categories that were exceeding expectations, millennials’ interest in the Amway business in the United States, and the strength of converged product categories, such as a supplement focused on skin hydration (Truvivity by Nutrilite) that is beating sales expectations.

Amway’s top 10 markets include China, United States, South Korea, Japan, Thailand, Taiwan, India, Malaysia, Russia and Hong Kong.

“Across the world, Amway did well in 2016," Amway Chairman Steve Van Andel said in a statement.  “We experienced sales growth in several top markets, saw double-digit percentage growth in nine additional markets, and continued to evolve the business in China as we seek to take advantage of shifting market conditions and achieve the market’s long-term growth potential."

Founded in 1959, Amway operates in more than 100 countries and territories. The direct selling giant, which manufactures and distributes around 450 consumer products, has reported paying out $55.9 billion in bonuses and incentives to its Amway Business Owners (ABOs) worldwide since its founding.

About the Author(s)

Josh Long

Associate editorial director, Natural Products Insider, Informa Markets Health and Nutrition

Josh Long directs the online news, feature and op-ed coverage at Natural Products Insider, which targets the health and wellness industry. He has been reporting on developments in the dietary supplement industry for over a decade, with a special focus on regulatory issues, including at the Food and Drug Administration.

He has moderated and/or presented at industry trade shows, including SupplySide East, SupplySide West, Natural Products Expo West, NBJ Summit and the annual Dietary Supplement Regulatory Summit.

Connect with Josh on LinkedIn and ping him with story ideas at [email protected]

Education and previous experience

Josh majored in journalism and graduated from Arizona State University the same year "Jake the Snake" Plummer led the Sun Devils to the Rose Bowl against the Ohio State Buckeyes. He also holds a J.D. from the University of Wyoming College of Law, was admitted in 2008 to practice law in the state of Colorado and spent a year clerking for a state district court judge.

Over more than a quarter century, he’s written on various topics for newspapers and business-to-business publications – from the Yavapai in Arizona and a controversial plan for a nuclear-waste incinerator in Idaho to nuanced issues, including FDA enforcement of the Dietary Supplement Health and Education Act of 1994 (DSHEA).

Since the late 1990s, his articles have been published in a variety of media, including but not limited to, the Cape Cod Times (in Massachusetts), Sedona Red Rock News (in Arizona), Denver Post (in Colorado), Casper Star-Tribune (in Wyoming), now-defunct Jackson Hole Guide, Colorado Lawyer (published by the Colorado Bar Association) and Nutrition Business Journal.

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