Dustin Gersch, owner, Paleo Powder Seasonings LLC, works two jobs, has two kids under 3 years old and took home the NEXTY at SupplySide West award for the Best Allergen-Free Product.

Sandy Almendarez, VP of Content

January 8, 2020

Dustin Gersch, owner, Paleo Powder Seasonings LLC, created Paleo Powder AIP Coating Mix, which  works like traditional breadcrumbs, but uses cassava pulp as a carrier for the seasoning blend to offer a grain- and gluten-free, certified Paleo and non-GMO coating for at-home chefs. The AIP Coating Mix is seasoned with Himalayan pink salt, garlic and onion powders and Italian seasoning and mimics traditional offerings in terms of mouthfeel, taste, color and texture.

Along with Paleo Powder Seasonings, Gersch is a financial planner and the father of two kids under 3 years old. His story is one of hustle and dedication. In this podcast, Gersch and Sandy Almendarez, content director, Informa, discuss Gersch ideation and product launch process, including the challenges he’s faced. They cover:

  • Gersch’s history using exercise and diet to reform his life

  • The support he’s received from other natural product brands and consultants

  • The process of finding the right “crunch” with cassava

This podcast was recorded at SupplySide West in October 2019. Click here to watch the live version of this podcast.

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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