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SupplySide West podcast: CPGs helping Vitamin Angels reach 50 million pregnant women by 2030SupplySide West podcast: CPGs helping Vitamin Angels reach 50 million pregnant women by 2030

The nonprofit aims to stop malnutrition from conception, reducing infant mortality and childhood diseases

Sandy Almendarez

November 12, 2018

Vitamin Angels, a nonprofit organization that distributes life-saving supplements to malnourished children throughout the world, has an ambitious goal to provide prenatal vitamins to 50 million pregnant women by 2030. This achievement will be reached with help from consumer packaged good (CPG) brands, who gain goodwill with customers and employees while helping reduce infant mortality. In this podcast, Howard Schiffer, CEO and founder, Vitamin Angels, discusses the work the organization does and the symbiotic relationship the nonprofit has with finished product brands. With Sandy Almendarez, editor in chief, INSIDER, Schiffer covers:

  • The scope of Vitamin Angels’ reach, which includes 70 million children in 74 countries.

  • The impact that its Global Prenatal Campaign will have in reducing infant mortality

  • The SupplySide Cares program, which won the 2017 Do-Gooder Award from Trade Show Executive’s Gold 100 Awards for its work with Vitamin Angels.

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

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