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SupplySide West podcast: CPGs helping Vitamin Angels reach 50 million pregnant women by 2030

The nonprofit aims to stop malnutrition from conception, reducing infant mortality and childhood diseases

Sandy Almendarez

November 12, 2018

Vitamin Angels, a nonprofit organization that distributes life-saving supplements to malnourished children throughout the world, has an ambitious goal to provide prenatal vitamins to 50 million pregnant women by 2030. This achievement will be reached with help from consumer packaged good (CPG) brands, who gain goodwill with customers and employees while helping reduce infant mortality. In this podcast, Howard Schiffer, CEO and founder, Vitamin Angels, discusses the work the organization does and the symbiotic relationship the nonprofit has with finished product brands. With Sandy Almendarez, editor in chief, INSIDER, Schiffer covers:

  • The scope of Vitamin Angels’ reach, which includes 70 million children in 74 countries.

  • The impact that its Global Prenatal Campaign will have in reducing infant mortality

  • The SupplySide Cares program, which won the 2017 Do-Gooder Award from Trade Show Executive’s Gold 100 Awards for its work with Vitamin Angels.

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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