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SupplySide West podcast: Courting the baby boomer consumer

With so many natural products having broad appeal across age ranges, tailoring the verbiage, channel and takeaways to different demographics can incrementally improve market acceptance.

Judie Bizzozero

October 16, 2018

SupplySide West podcast: Courting the baby boomer consumer

Baby Boomers are 74 million strong and have more disposable income than any other generation, so understanding how to reach this prized audience, and capture their hearts, is essential for any business. In this podcast, Ed Schwitzky, president and chief strategist at Edited Mktg, and Judie Bizzozero, editor, Food Insider Journal, discuss:

  • The importance of understanding and implementing generational marketing.

  • How to identify the right target audience and develop the messaging that will resonate.

  • Best practices for creating a generation-specific marketing plan.

Links and resources:

SupplySide West Workshop: Generational Marketing to the Health-Conscious Masses on Saturday, Nov. 10 from 8:30 to 11:30 a.m.

Got feedback? Email Judie at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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