SupplySide West Podcast 43: Millennial Attitudes Toward Supplements, Foods, BeveragesSupplySide West Podcast 43: Millennial Attitudes Toward Supplements, Foods, Beverages

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

Sarah is a senior analyst and senior account executive at CBD Marketing in Chicago. She’s also known as the agency’s CMO—Chief Millennial Officer. Her work focuses on mining data to inform business decision-making for the agency’s food and beverage clients.

At CBD, she works with global brands as well as regional and niche marketers. Sarah leverages CBD’s robust analytic and software tools to craft insights and reporting based on deep dives into public content across a variety of platforms: news sites, forums, blogs, social media platforms and other public channels. Reporting includes brand analysis, trend and preference reporting, regulatory tracking, competitor tracking, innovation-new product research, consumer sentiment tracking and much more. It’s a veritable playground of data! Sarah is a graduate of the University of Missouri, School of Journalism.