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Capturing consumers online may look like an easy breezy conversation between a brand and its loyal followers, but a successful dialog comes after a lot of research. As Lance Bachmann, president & CEO, 1SEO.com Digital Agency, explains in this podcast, the health and nutrition industry needs good digital marketing, which can include SEO (search engine optimization), email marketing, social media campaigns and more, depending on the audience.

Capturing consumers online may look like an easy breezy conversation between a brand and its loyal followers, but a successful dialog comes after a lot of research. As Lance Bachmann, president & CEO, 1SEO.com Digital Agency, explains in this podcast, the health and nutrition industry needs good digital marketing, which can include SEO (search engine optimization), email marketing, social media campaigns and more, depending on the audience. With Sandy Almendarez, editor in chief, INSIDER, he discusses:

  • What is SEO and how it can help health and nutrition brands connect with the right consumers

  • The elements that should be included in a digital marketing campaign and how brands can choose which components to prioritize

  • Why quality is more important than quality, when it comes to a digital strategy, and how brands can get both.

Bachmann is speaking at the SupplySide Workshop, “How Millennials Are Transforming Modern Marketing” on Tuesday, Sept. 26 at 9 a.m. to noon. Visit supplysideshow.com for more information and to get registered.

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

Lance Bachmann

Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia area. He has an extensive resume when it comes to speaking experience, presenting at some of the best-known events in the digital marketing spheres, including Pubcon, the JD Power Automotive Marketing Roundtable, Affiliate Summit West and Ungagged. Bachmann and his team of more than 70 digital marketers provide end-to-end solutions for their clientele, which is comprised of hundreds of businesses in countless industries from the niche to the mainstream.

 

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