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SupplySide West Podcast 3: Marketing Snacks to ConsumersSupplySide West Podcast 3: Marketing Snacks to Consumers
Since 1977, the frequency of snacking has doubled, and currently, snacks have overtaken meals in terms of caloric intake, according to Peter Leighton, founding partner at Abunda. Consumer are on the go, so they need food to be convenient, but they also respond to healthy messages in product marketing.
Sandy Almendarez
July 15, 2016
Since 1977, the frequency of snacking has doubled, and currently, snacks have overtaken meals in terms of caloric intake, according to Peter Leighton, founding partner & CEO, Abunda. Consumer are on the go, so they need food to be convenient, but they also respond to healthy messages in product marketing.
In this episode, Leighton and Sandy Almendarez, editor in chief, INSIDER discuss:
The evolution of the definition of “snack”
Consumers’ desires to snack while also eating healthy foods
The three key things consumers are looking for in the snack packaging
Leighton will be speaking on marketing snacks to consumers at the SupplySide West Panel Discussion: Bite-Sized Satisfaction: Snacking to Better Health on Friday, Oct. 7, at 2:00 to 4:00 p.m. in Las Vegas. Visit supplysideshow.com for more information and get registered. This session is underwritten by BASF, the official education sponsor of SupplySide West.
Links and Resources:
Infographic: Snacks for Every Age
Article Archive: Formulating Functional Snacks
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