Branding & Marketing

Supplement Brands are Missing Out on AI-Powered Consumer Insights

Learn how leading VMS brands are using advanced analytics to grow their next big brand by identifying emerging trends, ingredients and white space opportunities.

Fran Schoenwetter, Content Marketing Director, Supply

June 15, 2021

With immune health on everyone's mind, demand for vitamins, minerals and supplements (VMS) has surged over the last 12 months. However, this sudden change in consumer behavior has left many VMS brands grappling with how they can better understand and meet consumers’ needs today—as well as what they can do to anticipate future trends in order to capitalize on the growth opportunity.

Many still believe that the only way to really understand their consumers is by talking to them—be that through focus groups or surveys. But by doing this, they are missing out on so many insights that could support faster and better decision making across their business—from what products to innovate, distribution channels to prioritize and marketing messages to surface.

During this webinar, you will learn:

Why the time is now to supplement in-person research and sales data with AI-powered insights—and the benefits this can bring
How leading VMS brands are using advanced analytics to grow their next big brand by identifying emerging trends, ingredients and white space opportunities
The VMS trends we see for the year ahead

If you are leading the charge to put insights at the heart of decision-making, or simply want to get a sneak-peek into emerging VMS trends, then this session is not to be missed!

About the Author(s)

Fran Schoenwetter

Fran Schoenwetter

Content Marketing Director, Supply, Informa Markets, Health & Nutrition

A strategic communications specialist, Fran has served Natural Products Industry with commitment and passion for decades. Her present role as Content Marketing Director, Supply is a synergy of academic communications credentials and vast market-facing experience in natural products retail, wholesale, brand management, and product formulation. Fran produces content that informs, engages, and provokes new thinking in a world of shifting paradigms, optimizing audience engagement. Her forward thinking content programs have been prestigiously recognized by Folio, including top honors, best B2B Content Marketing.

See more from Fran Schoenwetter

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