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Nano-sized vitamin-infused water formulation challenges and solutions – podcast

VitaNourish’s multivitamin water uses small molecules that are undetected by taste buds, explains vice president Darren Brown.

Sandy Almendarez

December 4, 2019

1 Min Read
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VitaNourish’s multivitamin water contains essential vitamins, including vitamins C, B1, B12, B5 and B6 without containing masking agents. VitaNourish utilizes nano-sized vitamin particles, so the vitamins don’t need to me masked, but stability and testing methods challenged the brand during formulation.

Darren Brown, vice president, VitaNourish, talks with Sandy Almendarez, content director, INSIDER, about the product, which was selected as a finalists in the Best Multivitamin category for the 2019 NEXTY Awards at SupplySide West. They cover:

  • The origin of the product, which was created as a prototype for food science company Innovative Technology

  • The safety and efficacy studies supporting the nano-water’s claims.

  • The next products coming from the company, including a prenatal and pet health waters.

See a list of all the NEXTY at SupplySide West finalists and winners in this slide show. This podcast was recorded onsite at SupplySide West at the Mandalay Bay in Las Vegas.

 

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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