Marketing to Millennials

Millennials grew up with rapid advancements in technology, and are considered more tech-savvy then the generations before them. They are often referred to as generation “why” because of their tendency to ask more questions when faced with conventional marketing attempts from companies. Even though this can present a challenge for companies due to Millennials demanding transparency, it allows for new, innovative marketing strategies using technology and information, which is imperative in reaching this specific demographic of consumers.