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Healthy INSIDER Podcast 93: The Importance of the Retail EducatorHealthy INSIDER Podcast 93: The Importance of the Retail Educator

Many health and nutrition product consumers have turned to online shopping for convenience, but they are missing out on the important education that a brick and mortar natural product store offers, according to Jim Emme, CEO, Now Health Group. In this podcast, Emme discusses the importance of retail stores, but also the growing market need to sell products online with Sandy Almendarez, editor in chief, INSIDER.

Sandy Almendarez

June 29, 2017

Many health and nutrition product consumers have turned to online shopping for convenience, but they are missing out on the important education that a brick and mortar natural product store offers, according to Jim Emme, CEO, Now Health Group. In this podcast, Emme discusses the importance of retail stores, but also the growing market need to sell products online with Sandy Almendarez, editor in chief, INSIDER. They cover:

  • Why natural products brands should have standards for the type of retail outlets that sell their products.

  • Why NOW Foods sells its products on Amazon, despite rejecting the idea for years.

  • The realities of brands that wish to stay away from online retailing; they likely won’t have a choice to limit their sales to only brick and mortar stores.

Editor’s note: This podcast was recorded before Amazon announced its plans to buy Whole Foods Market.

This podcast was recorded in Santa Fe, New Mexico, as part of the annual United Natural Products Alliance (UNPA) member retreat.

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

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